The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Muscatell Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Homeward Animal Shelter
Haley's Hope
Cullen's Children's Foundation

 Subaru Love Promise Heart

Love Promise Stories from Muscatell Subaru

Subaru and Muscatell Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

I'm Building RMHC - a dream come true!  –  Erica J

We are so grateful to our community of donors, volunteers, and cheerleaders! Along with other gracious donors, Muscatell Subaru has made several generous donations through Subaru Share the Love event to make it possible for the Ronald McDonald House to build a new "home away from home" in Fargo and open its doors on May 8th, 2018. We are deeply honored to partner with them in keeping families near their critically-ill kids. It is because of you that we are able to serve more families, better. In 2018, RMHC in Fargo served over 350 families, equally over 1000 individuals coming through the doors with more accessible access to the care that their children need.

Ellen Hopkins Love Muscatell Subaru!  –  Sarah M

What a wonderful day it was when friends from Ward Muscatell came to share over 100 books with students at Ellen Hopkins! It has been so amazing to see the excitement from students that a new book brings. Knowing that with this donation we were able to help children's home collections of books grow as well as teachers' classroom collections are such a treasure! There is such power to having a great book to read at home. What a great way to share the power of reading and learning with our Hopkins community. Thank you so much for donating to our school. The book titles were so exciting and engaging and it was fun to see all the non-fiction choices. Every day we work hard to show the importance of community and hard work. Having someone from our community give to us was a great reminder of how our mission is supported outside our building. With immense gratitude for your Subaru Loves Learning Program and your thoughtfulness in selecting Ellen Hopkins we say a HUGE THANK YOU to Ward Muscatel!

Subaru StoryTime  –  matt h

Muscatell Subaru is hosting Subaru Storytime during the Months of May-August. The 2nd Friday of every month at 10 am a Guest Reader will be invited into the store to read a book or two. Everyone is welcome to attend this family fun event. To top it off kids are allowed to take at least one complimentary book to keep.

Partnering w/ Essentia Health + LLS for 2nd Year  –  Shannon B

For the second year in a row Ward Muscatell Subaru, Subaru of America and The Leukemia & Lymphoma Society (LLS) are spreading love, hope and warmth to cancer patients and their families in communities across the country. This June, customers visiting Ward Muscatell were given the chance to write personalized messages of hope to patients in their local community. Those care cards were then handed out alongside a blanket to provide comfort and warmth to patients during their cancer journey. Just four days past her 5-year anniversary of chemotherapy "graduation" from Essentia Health, survivor Alice Newsam returned to the scene to help Ward Muscatell Subaru donate these blankets and care cards to Essentia Health. Diagnosed in early 2012 with Stage 4 Hodgkin’s Lymphoma she faced chemotherapy with a positive attitude and her family’s support. Newsam’s children referred to her as a Superhero after she shaved her head due to the treatment hair loss. Her husband says “Most people would have fallen apart during the ordeal. Her strength amazes me.” Embracing the Essentia Health staff as family, Newsam says “It was amazing to have a staff I felt comfortable with and they made me feel at ease throughout the experience.” Newsam was honored to celebrate her milestone with Subaru and proudly accept a blanket from Ward Muscatell on behalf of Essentia Health Cancer Center and all blood cancer patients.

MN State Parks-Buffalo River State Park  –  Maria G

The MN Department of Natural Resources & Buffalo River State Park would like to extend our thanks for your generous gift of $1,000.00 We take pride in working hard to keep our natural resources both protected and enjoyed by all. Contributions of any form from community members & supporters are always welcome & appreciated. The donation received will provide assistance in improving the campground & picnic areas which will include replacement trees to provide visitors more shade. In addition, we would like to acknowledge your purchase & distribution of MN State Park annual passes. This effort is sure to help open the door to new adventures & memories for recipients. Thank you again for your efforts in supporting the MN DNR Parks. We hope to see you enjoying a park yourself soon!! -Brian Nelson Buffalo River State Park Manager

Muscatell Subaru delivers blankets to Essentia  –  Shannon B

On July 6, 2016 Ruby Miller Lyman, LLS Ambassador from Fargo, accepted 60 blankets donated by Ward Muscatell Subaru on behalf of cancer patients currently being treated at Essentia Health. Ruby was diagnosed with chronic lymphocytic leukemia (CLL) in 2010. Now, thanks to LLS-funded research that has led to advances in cancer treatments, Ruby manages her CLL with a daily pill and a shot every six months. However, Ruby’s diagnosis is not how she got connected with LLS. “I’ve always been very involved in my community,” said Ruby, “and people would comment on my strong faith.” Soon, Ruby was asked to join a volunteer-led prayer group that took place at the Light The Night Walk in her neighborhood. “After the walk, we would all gather together and we would pray and laugh and cry – it was wonderful healing.” Now, Ruby has slowed down a bit but she is still very active in her community and volunteers whenever she can. “To find that cure for cancer, I’ll do anything to help. That’s why I continue to volunteer.” Ruby said she feels so blessed to be a part of Ward Muscatell Subaru’s generosity. And Essentia Health staff echoed that sentiment– “Thank you to everyone for making these patients and families’ days just that much brighter with the gift of a beautiful blanket and notes of encouragement. It’s awesome to see the community support.”

Muscatell Subaru for LLS  –  Christopher J

If I were to handpick a team that truly believes in and represents Subaru's mission it would be the staff at Muscatell. Wes took it upon himself to seek me out on social media. This was exciting news to me as not only did I plan on visiting them, but they actually knew who I was. My mission of raising awareness was working. Wes and I remained in contact for the remainder of our trip. He seemed genuinely excited to meet me and offered for me to participate in the handing out of the blankets. Unfortunately we wouldn't be in town in time for that. Wes greeted me with open arms and all feelings of nervousness subsided. I didn't know what to expect from dealership to dealership, but this place was special. Wes introduced me to all of the staff that I could see. Everyone knew about me, everyone was very inviting and took the time to talk to me. I wish I would've had more time, I would've stayed and talked with everyone all night. Everyone seemed to truly care about me and my cause. They mentioned that this was not the end, that we'd stay in touch and see each other again. I sure hope that is true, what an amazing group of people. I was given a card, not a Subaru stock advertising card, but a card personal to me. They actually took the time to get to know me. It seemed that every member of the staff not only signed the card, but left their own messages of hope to me. I will cherish that card and revisit it often for support. I'm overcome with joy and gratitude just typing this.

Take a Kid Mountain Biking at Detroit Mountain  –  Tony S

Just wanted to send a shout out to Muscatell Subaru for their support of our International Mountain Bicycling Association (IMBA) "Take A Kid Mountain Biking Day" October 4th, 2015. We had a great turn out of kids on bikes, enjoying bikes and smiling on bikes! Getting kids outdoors on bikes loving the earth is what the event was all about and with the help from Matt and the staff at Muscatell Subaru providing support, it made our day that much better! Muscatell Subaru has been a great partner for all of our Outdoor Recreational Events, we are proud to call them our friends.

Share the Love - Helping to change attitudes  –  Jody H

From: Jody Hudson Wednesday, April 20, 2016 Helping to change attitudes, to create communities more inclusive in their thinking and more welcoming, is a big part of our job at CCRI. We support and encourage our more than 350 people with disabilities to become contributing members of our community. Whether it is volunteering at a local food shelf, the Humane Society or participating in healthy cooking or art classes, CCRI encourages people with disabilities to have an active role in our community. Thanks to Ward Muscatell Subaru, we will be able to further assist people with disabilities to reach their potential and achieve the highest possible quality of life. Jody Hudson Development Director

2015 Share the Love Adoption Event  –  Heather K

A very special thank you to Muscatell Subaru for sponsoring adoptions and for holding the kick-off to our "Share the Love" adoption event that took place Dec. 12th & 13th. A total of 18 pets found their new forever homes over the weekend. Thank you to all the adopters and to everyone who was a part of "sharing the love"!

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