The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Muscatell Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Homeward Animal Shelter
River Keepers
Haley's Hope
Fraser Limited
Cullen's Children's Foundation
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Muscatell Subaru

Subaru and Muscatell Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Neighbors helping neighbors!  –  Case M

During the month of June we did a Neighbors Helping Neighbors sales event. The premise of the event, customers receive a $50 gift cards to our local restaurants with every new and used vehicle sale. At our Subaru store alone we were able to give away $12,800 of gift cards! A huge thank you to our customers for helping make this possible. Our restaurants are very important to us. Across our whole organization, we were able to give a total of $17,100 of gift cards!

Subaru Story Time Captivates Hearts  –  Jasmine O

Subaru Story Time has turned Fridays into my 4-year-old daughter’s favorite interactive time of reading, learning, and sharing with others. She has always expressed such a love for books and now looks forward to listening to some of her favorite stories. My daughter anxiously awaits for the second Friday of the month to see and hear which story will captivate her attention. It’s an added bonus to see her daddy there, as well. She would prefer the event take place every Friday. Subaru has permitted each child to take home a complimentary book, which has provided her an amazing opportunity to add to her personal library. On those off Fridays, you can find her reading the stories to her 1-year-old sister. She has found Story Time to be so enjoyable, she officially invited her two older brothers and younger sister. (Although she sweet talks her older brothers into choosing books for her.) Thank you Ward Muscatell Subaru for providing children the opportunity to enjoy stories in a warm and friendly environment, as well as, their own homes!! (Picture is my daughter with her siblings and daddy after requesting they join her.)

We Love Subaru Storytime!  –  Christine S

We love storytime at Muscatell Subaru!! It is a highlight of our summer. The kids love it so much they remembered it from last year, and asked this spring if we got to go again. They love the guest readers, the snacks, seeing their friends, and especially the new book they get to take home every time. We are so appreciative of Muscatell for offering this event for our kids!

I'm Building RMHC - a dream come true!  –  Erica J

We are so grateful to our community of donors, volunteers, and cheerleaders! Along with other gracious donors, Muscatell Subaru has made several generous donations through Subaru Share the Love event to make it possible for the Ronald McDonald House to build a new "home away from home" in Fargo and open its doors on May 8th, 2018. We are deeply honored to partner with them in keeping families near their critically-ill kids. It is because of you that we are able to serve more families, better. In 2018, RMHC in Fargo served over 350 families, equally over 1000 individuals coming through the doors with more accessible access to the care that their children need.

Ellen Hopkins Love Muscatell Subaru!  –  Sarah M

What a wonderful day it was when friends from Ward Muscatell came to share over 100 books with students at Ellen Hopkins! It has been so amazing to see the excitement from students that a new book brings. Knowing that with this donation we were able to help children's home collections of books grow as well as teachers' classroom collections are such a treasure! There is such power to having a great book to read at home. What a great way to share the power of reading and learning with our Hopkins community. Thank you so much for donating to our school. The book titles were so exciting and engaging and it was fun to see all the non-fiction choices. Every day we work hard to show the importance of community and hard work. Having someone from our community give to us was a great reminder of how our mission is supported outside our building. With immense gratitude for your Subaru Loves Learning Program and your thoughtfulness in selecting Ellen Hopkins we say a HUGE THANK YOU to Ward Muscatel!

Subaru StoryTime  –  matt h

Muscatell Subaru is hosting Subaru Storytime during the Months of May-August. The 2nd Friday of every month at 10 am a Guest Reader will be invited into the store to read a book or two. Everyone is welcome to attend this family fun event. To top it off kids are allowed to take at least one complimentary book to keep.

Partnering w/ Essentia Health + LLS for 2nd Year  –  Shannon B

For the second year in a row Ward Muscatell Subaru, Subaru of America and The Leukemia & Lymphoma Society (LLS) are spreading love, hope and warmth to cancer patients and their families in communities across the country. This June, customers visiting Ward Muscatell were given the chance to write personalized messages of hope to patients in their local community. Those care cards were then handed out alongside a blanket to provide comfort and warmth to patients during their cancer journey. Just four days past her 5-year anniversary of chemotherapy "graduation" from Essentia Health, survivor Alice Newsam returned to the scene to help Ward Muscatell Subaru donate these blankets and care cards to Essentia Health. Diagnosed in early 2012 with Stage 4 Hodgkin’s Lymphoma she faced chemotherapy with a positive attitude and her family’s support. Newsam’s children referred to her as a Superhero after she shaved her head due to the treatment hair loss. Her husband says “Most people would have fallen apart during the ordeal. Her strength amazes me.” Embracing the Essentia Health staff as family, Newsam says “It was amazing to have a staff I felt comfortable with and they made me feel at ease throughout the experience.” Newsam was honored to celebrate her milestone with Subaru and proudly accept a blanket from Ward Muscatell on behalf of Essentia Health Cancer Center and all blood cancer patients.

MN State Parks-Buffalo River State Park  –  Maria G

The MN Department of Natural Resources & Buffalo River State Park would like to extend our thanks for your generous gift of $1,000.00 We take pride in working hard to keep our natural resources both protected and enjoyed by all. Contributions of any form from community members & supporters are always welcome & appreciated. The donation received will provide assistance in improving the campground & picnic areas which will include replacement trees to provide visitors more shade. In addition, we would like to acknowledge your purchase & distribution of MN State Park annual passes. This effort is sure to help open the door to new adventures & memories for recipients. Thank you again for your efforts in supporting the MN DNR Parks. We hope to see you enjoying a park yourself soon!! -Brian Nelson Buffalo River State Park Manager

Muscatell Subaru delivers blankets to Essentia  –  Shannon B

On July 6, 2016 Ruby Miller Lyman, LLS Ambassador from Fargo, accepted 60 blankets donated by Ward Muscatell Subaru on behalf of cancer patients currently being treated at Essentia Health. Ruby was diagnosed with chronic lymphocytic leukemia (CLL) in 2010. Now, thanks to LLS-funded research that has led to advances in cancer treatments, Ruby manages her CLL with a daily pill and a shot every six months. However, Ruby’s diagnosis is not how she got connected with LLS. “I’ve always been very involved in my community,” said Ruby, “and people would comment on my strong faith.” Soon, Ruby was asked to join a volunteer-led prayer group that took place at the Light The Night Walk in her neighborhood. “After the walk, we would all gather together and we would pray and laugh and cry – it was wonderful healing.” Now, Ruby has slowed down a bit but she is still very active in her community and volunteers whenever she can. “To find that cure for cancer, I’ll do anything to help. That’s why I continue to volunteer.” Ruby said she feels so blessed to be a part of Ward Muscatell Subaru’s generosity. And Essentia Health staff echoed that sentiment– “Thank you to everyone for making these patients and families’ days just that much brighter with the gift of a beautiful blanket and notes of encouragement. It’s awesome to see the community support.”

Muscatell Subaru for LLS  –  Christopher J

If I were to handpick a team that truly believes in and represents Subaru's mission it would be the staff at Muscatell. Wes took it upon himself to seek me out on social media. This was exciting news to me as not only did I plan on visiting them, but they actually knew who I was. My mission of raising awareness was working. Wes and I remained in contact for the remainder of our trip. He seemed genuinely excited to meet me and offered for me to participate in the handing out of the blankets. Unfortunately we wouldn't be in town in time for that. Wes greeted me with open arms and all feelings of nervousness subsided. I didn't know what to expect from dealership to dealership, but this place was special. Wes introduced me to all of the staff that I could see. Everyone knew about me, everyone was very inviting and took the time to talk to me. I wish I would've had more time, I would've stayed and talked with everyone all night. Everyone seemed to truly care about me and my cause. They mentioned that this was not the end, that we'd stay in touch and see each other again. I sure hope that is true, what an amazing group of people. I was given a card, not a Subaru stock advertising card, but a card personal to me. They actually took the time to get to know me. It seemed that every member of the staff not only signed the card, but left their own messages of hope to me. I will cherish that card and revisit it often for support. I'm overcome with joy and gratitude just typing this.

Take a Kid Mountain Biking at Detroit Mountain  –  Tony S

Just wanted to send a shout out to Muscatell Subaru for their support of our International Mountain Bicycling Association (IMBA) "Take A Kid Mountain Biking Day" October 4th, 2015. We had a great turn out of kids on bikes, enjoying bikes and smiling on bikes! Getting kids outdoors on bikes loving the earth is what the event was all about and with the help from Matt and the staff at Muscatell Subaru providing support, it made our day that much better! Muscatell Subaru has been a great partner for all of our Outdoor Recreational Events, we are proud to call them our friends.

Share the Love - Helping to change attitudes  –  Jody H

From: Jody Hudson Wednesday, April 20, 2016 Helping to change attitudes, to create communities more inclusive in their thinking and more welcoming, is a big part of our job at CCRI. We support and encourage our more than 350 people with disabilities to become contributing members of our community. Whether it is volunteering at a local food shelf, the Humane Society or participating in healthy cooking or art classes, CCRI encourages people with disabilities to have an active role in our community. Thanks to Ward Muscatell Subaru, we will be able to further assist people with disabilities to reach their potential and achieve the highest possible quality of life. Jody Hudson Development Director

2015 Share the Love Adoption Event  –  Heather K

A very special thank you to Muscatell Subaru for sponsoring adoptions and for holding the kick-off to our "Share the Love" adoption event that took place Dec. 12th & 13th. A total of 18 pets found their new forever homes over the weekend. Thank you to all the adopters and to everyone who was a part of "sharing the love"!