The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Muscatell Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Homeward Animal Shelter

River Keepers

Haley's Hope

Fraser Limited

Cullen's Children's Foundation

Did Muscatell Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Muscatell Subaru

Subaru and Muscatell Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Pets Adopt-A-Thon - Heather K

During the month of October, we held a 'Subaru Loves Pets Adopt-A-Thon' where our friends at Muscatell Subaru sponsored $100 off the adoption fees of the first 31 pets that were adopted. That generous gift of $3,100 helped 27 cats and 4 dogs find their forever families. In addition to monetary gifts, Muscatell Subaru has continued to support the shelter animals of Homeward Animal Shelter by holding supply drives and donating those much-needed items to the dogs and cats in our care. We are truly grateful for our continued partnership, and all the generous support Muscatell Subaru provides for the homeless cats and dogs of Homeward Animal Shelter.

Homeward Animal Shelter
Subaru Loves Pets Adopt-A-Thon

Muscatell Subaru Powers Up Broadcast - Elliot H

The crew at Muscatell Subaru are without a doubt, one of the largest supporters of what we do on Froggy 99.9 in Fargo, ND and surrounding area. And I would assume the same for our sister station Y94. Every year, with their support, we’re able to conduct events and contests that truly impact our community. Just to name a few between our FM stations at Midwest Communications Fargo-Moorhead: Pick Your Purse, Uffda and Tech the Halls. They also have shown incredible support for events such as the Cares For Kids Radiothon, Reading Rocks and Stuff The Bus. They don’t just support these financially. Deb, Ward and their team personally take the time to deliver, volunteer and help. Even hosting reading events for kids in their own facility. They personify “sharing the love” and the community impact Subaru stands for.

Midwest Radio Fargo Moorhead
Muscatell Subaru Powers Up Broadcast

Subaru - Fargo Moorheads Best Friend - Danny H

Wow.. Not sure where to start. How about February. What our Local Muscatel Group did to get the Haley's Hope Foundation for children & adults who suffer from dyslexia was amazing. The pledge on the $250 a car sold that weekend. Then the total was matched on giving hearts day was amazing. Not sure if am to tell you or not - with everything going on this Spring our local Muscatel Subaru Had a Saturday live broadcast last March. The Girl Scouts were invited to sell cookies on that Saturday morning. Deb and Ward asked one of the girls on air how many boxes she had left. I believe it was around 75. Deb asked if $600ish would cover it. The Little Girls went wild. Then Deb told the girls they were donating the Cookies to the Snowplow drives who had a very rough winter keeping the roads open. I can go on and on but another one that stuck out. September the Barnesville American Legion was broke! They were going under. The Veterans put out a call for help. A Charity day was set up to try and raise $10,000 to keep the legion open. Deb and Ward were some of the 1st people I contacted and they came through with Subaru door prizes and silent auction items no questions asked. 1st Week of December Subaru Stepped up to Help out the Local front line workers through a "Give them a break" promotion with KFGO. Over 250 bags with, drinks, snacks and notes of encouragement were handed out to the health care workers. What Deb probably didn't tell you. The day before the bags were to be handed out she got worried about those with dietary needs. Subaru Purchased additional Gluten Free Snacks and drinks to make sure everyone was taken care of. Those are just a few of the many stories - Let me know if you want more. Thank you again Subaru Ascent Owner Danny V. Hallock

Subaru - Fargo Moorheads Best Friend

Neighbors Helping Neighbors” - Marissa W

My name is Marissa West and I own and operate Legend’s Sports Bar & Grill in Moorhead, MN... just a few blocks from your Moorhead Muscatell location on 30th Avenue. Covid-19 has crushed our economy and our little town. This year has been defeating for many small businesses in the hospitality industry; some have closed their doors forever while others are fighting for every penny in the business to stay alive. With every single press conference, a devastating new state mandate has been executed, leaving our doors closed completely or open with limited occupancy and curfews for hours of operation, it’s insane. Its been pretty doom and gloom, however we have kept the faith through the loyalty in our community. We can’t thank our Local Muscatell family enough for all the love they continue to spread. With nearly every shutdown they have supported our business through the purchase of gift cards that are provided to their staff and customers to help pay it forward. They are VERY LARGE purchases that have helped keep payrolls possible for our nearly 45 staff as well as fresh food coming through our doors weekly for our curbside business. Muscatell has gone above and beyond what any neighbor could be asked to do and they have done it countless times and with complete selflessness. Again, during these difficult times, all we can do is lean on one another for strength and it has been within these moments that its nearly brought us to our knees... we will never forget the hands of help offered to each other in this community during these difficult times and from Muscatell, Moorhead... it’s what will save us and this little town from complete devastation. I’m hopeful that their kindness and generosity is celebrated... I pray for those that have lost the battle and continue to pray for those that are in the fight of their lives and I am hopeful 🙏. Marissa 701.729.5595

Neighbors Helping Neighbors”

In times of need. - Derek S

My name is Derek Satter and I’m the manager of Brewtus Brickhouse in Moorhead Minnesota. We are a local pub and restaurant that prides itself on service and promoting community service and togetherness. Stronger people stronger Moorhead for all of us. I bought my first new vehicle from ward muscatell Subaru this past year and experienced the most professional and courteous staff and environment anyone could ask for. It was easy for me and everything I could have wanted. We have a thriving business in Moorhead. We have been open for five years and things have been wonderful from the start. Everyone does such a great job of supporting us we couldn’t ask for more. The guys from ward are part of that group. Everything from lunch to take out to happy hour they are there. Helping make our little corner of the world feel like home. Making people feel welcome. The Covid crisis has hit all of us hard. We have experienced loss and loss of staff. We are making it through and slowly working our way back to Normal. One of the things that has been paramount in keeping us afloat is the generosity of Ward and his staff purchasing gift cards from us. I’m not sure of the exact total at the moment but I know for a fact Ward has purchased over 7 thousand dollars in cards from us to help not only our business but people in need. That’s the type of people they are. And the love for community they have. We are lucky to have them. And I’m proud to say I’m a Ward Muscatell Subaru customer for life.

In times of need.

Thank you Ward Muscatell Subaru - Barb G

The wonderful team at Ward Muscatell Subaru have made a difference in the lives of the people Fraser, Ltd. supports. Fraser, Ltd.’s mission is “Supporting children, youth, and young adults on their life’s journey towards independence.” Transitional Youth Services has program focusing on at risk youth ages 16-22. Stepping Stones Resource Center (SSRC) is where risk youth ages 16-22 can receive support services, training and education, life skills development, and case management. Transitional Living Program (TLP) is temporary shelter for young people ages 18-26. They are in a safe environment while waiting for more stable/permanent housing. They receive therapeutic case management services. The youth homeless problem in Fargo Moorhead might not be apparent, but is a grave reality. The transitional age population struggling are often deemed “invisible” because they simply look like young people and not the stereotypical version of those trying to surmount homelessness. They may present as happy on the outside, but may have to go to a home where there is an addict, where nobody is at home to cook them dinner or where they are surrounded by fighting, violence, and abuse. Sometimes young people feel neglected because parents are consumed by responsibility and may not realize their child is suffering. This was the case for a young woman in Fraser’s Permanent Supportive Housing program. Felicia is now a success story, but with young adults and teens who have experienced homelessness success requires the patience to take things day by day. Felicia, 22, was born in Fargo, but spent much of her childhood in Belcourt, North Dakota. She is the oldest of twelve children and was six years old when her mother adopted her first sibling. Felicia has tried to forget much of her childhood. Her memories begin at the age of thirteen when she met her biological father. He was an alcoholic, but has since recovered and is now married to her biological mother. “I remember feeling pushed aside when he came into the picture because I was not my mom’s main helper with the other kids anymore,” she recalls. “My mom had to be tough on all of us to run the household, and because of it, our relationship was strained. She was so busy with the other kids that it is basically like I’ve been taking care of myself since I was young,” she said. “So, it’s like you learn on your own how to be an adult because people aren’t there to teach you.” Felicia found high school to be difficult, but she persevered and earned her diploma. “I hated every minute of it,” she recalls. “I didn’t have many friends because I couldn’t relate to them.” After high school, Felicia felt as though she was a burden in her parents’ busy household. She had no stable place to go and made other desperate choices to survive. “I was homeless for four years. I couch hopped from friend to friend and stayed sometimes with my grandma. I struggled for a long time. I was too embarrassed to ask for help, but that changed when my son was born,” Felicia said. Her son is now two years old and the joy of her life. Felicia wanted a better life for her son. She found out about Fraser’s Permanent Supportive Housing complex and is among the first residents of the family units. “I’m at the best place I have been in my entire life. I have stability for my son. This opportunity is truly a Godsend,” Felicia says. “The staff here make me feel good. I’m not embarrassed to ask for help because I know they want me to succeed, and they don’t look down on me because I was homeless and made some bad choices. For the first time in years I don’t feel depressed or anxious.” Felicia credits the support of the staff and the goals they set together as helping her achieve. She is proud to be working 40 hours a week as a manager at a local pizza place. Felicia believes firmly in second chances and says Permanent Supportive Housing and Fraser’s Transitional Living Program give young people an opportunity to better themselves and impact their futures. The stability of housing and support have given her new confidence. “Permanency isn’t about just having a roof over your head, it’s about a relationship,” Felicia said. “Living here is more than just housing — it’s that relationship.” Ward Muscatell Subaru has completed food drives, hygiene drives, basic necessities for Fraser, Ltd. Transitional Youth Program. We are partnering in their Share the Love event both last year and this year. When we have a need, they always find a way to respond to our need. Thank you Ward Muscatell Subaru for partnering with Fraser, Ltd.

Fraser, Ltd.
Thank you Ward Muscatell Subaru

Neighbors helping neighbors! - Case M

During the month of June we did a Neighbors Helping Neighbors sales event. The premise of the event, customers receive a $50 gift cards to our local restaurants with every new and used vehicle sale. At our Subaru store alone we were able to give away $12,800 of gift cards! A huge thank you to our customers for helping make this possible. Our restaurants are very important to us. Across our whole organization, we were able to give a total of $17,100 of gift cards!

Ward Muscatell Subaru
Neighbors helping neighbors!

Subaru Story Time Captivates Hearts - Jasmine O

Subaru Story Time has turned Fridays into my 4-year-old daughter’s favorite interactive time of reading, learning, and sharing with others. She has always expressed such a love for books and now looks forward to listening to some of her favorite stories. My daughter anxiously awaits for the second Friday of the month to see and hear which story will captivate her attention. It’s an added bonus to see her daddy there, as well. She would prefer the event take place every Friday. Subaru has permitted each child to take home a complimentary book, which has provided her an amazing opportunity to add to her personal library. On those off Fridays, you can find her reading the stories to her 1-year-old sister. She has found Story Time to be so enjoyable, she officially invited her two older brothers and younger sister. (Although she sweet talks her older brothers into choosing books for her.) Thank you Ward Muscatell Subaru for providing children the opportunity to enjoy stories in a warm and friendly environment, as well as, their own homes!! (Picture is my daughter with her siblings and daddy after requesting they join her.)

Subaru Story Time Captivates Hearts

We Love Subaru Storytime! - Christine S

We love storytime at Muscatell Subaru!! It is a highlight of our summer. The kids love it so much they remembered it from last year, and asked this spring if we got to go again. They love the guest readers, the snacks, seeing their friends, and especially the new book they get to take home every time. We are so appreciative of Muscatell for offering this event for our kids!

We Love Subaru Storytime!

I'm Building RMHC - a dream come true! - Erica J

We are so grateful to our community of donors, volunteers, and cheerleaders! Along with other gracious donors, Muscatell Subaru has made several generous donations through Subaru Share the Love event to make it possible for the Ronald McDonald House to build a new "home away from home" in Fargo and open its doors on May 8th, 2018. We are deeply honored to partner with them in keeping families near their critically-ill kids. It is because of you that we are able to serve more families, better. In 2018, RMHC in Fargo served over 350 families, equally over 1000 individuals coming through the doors with more accessible access to the care that their children need.

Ronald McDonald House Charities - Fargo
I'm Building RMHC - a dream come true!

Ellen Hopkins Love Muscatell Subaru! - Sarah M

What a wonderful day it was when friends from Ward Muscatell came to share over 100 books with students at Ellen Hopkins! It has been so amazing to see the excitement from students that a new book brings. Knowing that with this donation we were able to help children's home collections of books grow as well as teachers' classroom collections are such a treasure! There is such power to having a great book to read at home. What a great way to share the power of reading and learning with our Hopkins community. Thank you so much for donating to our school. The book titles were so exciting and engaging and it was fun to see all the non-fiction choices. Every day we work hard to show the importance of community and hard work. Having someone from our community give to us was a great reminder of how our mission is supported outside our building. With immense gratitude for your Subaru Loves Learning Program and your thoughtfulness in selecting Ellen Hopkins we say a HUGE THANK YOU to Ward Muscatel!

Ellen Hopkins Love Muscatell Subaru!

Subaru StoryTime - matt h

Muscatell Subaru is hosting Subaru Storytime during the Months of May-August. The 2nd Friday of every month at 10 am a Guest Reader will be invited into the store to read a book or two. Everyone is welcome to attend this family fun event. To top it off kids are allowed to take at least one complimentary book to keep.

muscatell automotive
Subaru StoryTime

Partnering w/ Essentia Health + LLS for 2nd Year - Shannon B

For the second year in a row Ward Muscatell Subaru, Subaru of America and The Leukemia & Lymphoma Society (LLS) are spreading love, hope and warmth to cancer patients and their families in communities across the country. This June, customers visiting Ward Muscatell were given the chance to write personalized messages of hope to patients in their local community. Those care cards were then handed out alongside a blanket to provide comfort and warmth to patients during their cancer journey. Just four days past her 5-year anniversary of chemotherapy "graduation" from Essentia Health, survivor Alice Newsam returned to the scene to help Ward Muscatell Subaru donate these blankets and care cards to Essentia Health. Diagnosed in early 2012 with Stage 4 Hodgkin’s Lymphoma she faced chemotherapy with a positive attitude and her family’s support. Newsam’s children referred to her as a Superhero after she shaved her head due to the treatment hair loss. Her husband says “Most people would have fallen apart during the ordeal. Her strength amazes me.” Embracing the Essentia Health staff as family, Newsam says “It was amazing to have a staff I felt comfortable with and they made me feel at ease throughout the experience.” Newsam was honored to celebrate her milestone with Subaru and proudly accept a blanket from Ward Muscatell on behalf of Essentia Health Cancer Center and all blood cancer patients.

The Leukemia & Lymphoma Society
Partnering w/ Essentia Health + LLS for 2nd Year

MN State Parks-Buffalo River State Park - Maria G

The MN Department of Natural Resources & Buffalo River State Park would like to extend our thanks for your generous gift of $1,000.00 We take pride in working hard to keep our natural resources both protected and enjoyed by all. Contributions of any form from community members & supporters are always welcome & appreciated. The donation received will provide assistance in improving the campground & picnic areas which will include replacement trees to provide visitors more shade. In addition, we would like to acknowledge your purchase & distribution of MN State Park annual passes. This effort is sure to help open the door to new adventures & memories for recipients. Thank you again for your efforts in supporting the MN DNR Parks. We hope to see you enjoying a park yourself soon!! -Brian Nelson Buffalo River State Park Manager

MN DNR State Parks
MN State Parks-Buffalo River State Park

Muscatell Subaru delivers blankets to Essentia - Shannon B

On July 6, 2016 Ruby Miller Lyman, LLS Ambassador from Fargo, accepted 60 blankets donated by Ward Muscatell Subaru on behalf of cancer patients currently being treated at Essentia Health. Ruby was diagnosed with chronic lymphocytic leukemia (CLL) in 2010. Now, thanks to LLS-funded research that has led to advances in cancer treatments, Ruby manages her CLL with a daily pill and a shot every six months. However, Ruby’s diagnosis is not how she got connected with LLS. “I’ve always been very involved in my community,” said Ruby, “and people would comment on my strong faith.” Soon, Ruby was asked to join a volunteer-led prayer group that took place at the Light The Night Walk in her neighborhood. “After the walk, we would all gather together and we would pray and laugh and cry – it was wonderful healing.” Now, Ruby has slowed down a bit but she is still very active in her community and volunteers whenever she can. “To find that cure for cancer, I’ll do anything to help. That’s why I continue to volunteer.” Ruby said she feels so blessed to be a part of Ward Muscatell Subaru’s generosity. And Essentia Health staff echoed that sentiment– “Thank you to everyone for making these patients and families’ days just that much brighter with the gift of a beautiful blanket and notes of encouragement. It’s awesome to see the community support.”

LLS Minnesota
Muscatell Subaru delivers blankets to Essentia

Muscatell Subaru for LLS - Christopher J

If I were to handpick a team that truly believes in and represents Subaru's mission it would be the staff at Muscatell. Wes took it upon himself to seek me out on social media. This was exciting news to me as not only did I plan on visiting them, but they actually knew who I was. My mission of raising awareness was working. Wes and I remained in contact for the remainder of our trip. He seemed genuinely excited to meet me and offered for me to participate in the handing out of the blankets. Unfortunately we wouldn't be in town in time for that. Wes greeted me with open arms and all feelings of nervousness subsided. I didn't know what to expect from dealership to dealership, but this place was special. Wes introduced me to all of the staff that I could see. Everyone knew about me, everyone was very inviting and took the time to talk to me. I wish I would've had more time, I would've stayed and talked with everyone all night. Everyone seemed to truly care about me and my cause. They mentioned that this was not the end, that we'd stay in touch and see each other again. I sure hope that is true, what an amazing group of people. I was given a card, not a Subaru stock advertising card, but a card personal to me. They actually took the time to get to know me. It seemed that every member of the staff not only signed the card, but left their own messages of hope to me. I will cherish that card and revisit it often for support. I'm overcome with joy and gratitude just typing this.

Muscatell Subaru for LLS

Take a Kid Mountain Biking at Detroit Mountain - Tony S

Just wanted to send a shout out to Muscatell Subaru for their support of our International Mountain Bicycling Association (IMBA) "Take A Kid Mountain Biking Day" October 4th, 2015. We had a great turn out of kids on bikes, enjoying bikes and smiling on bikes! Getting kids outdoors on bikes loving the earth is what the event was all about and with the help from Matt and the staff at Muscatell Subaru providing support, it made our day that much better! Muscatell Subaru has been a great partner for all of our Outdoor Recreational Events, we are proud to call them our friends.

Detroit Mountain Recreation Area
Take a Kid Mountain Biking at Detroit Mountain

Share the Love - Helping to change attitudes - Jody H

From: Jody Hudson Wednesday, April 20, 2016 Helping to change attitudes, to create communities more inclusive in their thinking and more welcoming, is a big part of our job at CCRI. We support and encourage our more than 350 people with disabilities to become contributing members of our community. Whether it is volunteering at a local food shelf, the Humane Society or participating in healthy cooking or art classes, CCRI encourages people with disabilities to have an active role in our community. Thanks to Ward Muscatell Subaru, we will be able to further assist people with disabilities to reach their potential and achieve the highest possible quality of life. Jody Hudson Development Director

Share the Love - Helping to change attitudes

2015 Share the Love Adoption Event - Heather K

A very special thank you to Muscatell Subaru for sponsoring adoptions and for holding the kick-off to our "Share the Love" adoption event that took place Dec. 12th & 13th. A total of 18 pets found their new forever homes over the weekend. Thank you to all the adopters and to everyone who was a part of "sharing the love"!

Homeward Animal Shelter
2015 Share the Love Adoption Event